Executive AI Coaching
You don't get fit by watching workout videos. You get fit by showing up, with someone who pushes you. AI fluency works the same way.
Start TrainingBCG Research
1 in 4
Executives seeing real AI ROI
Training rhythm
Weekly
60-min sessions that fit your calendar
"CEOs need to commit to using AI every day and designate a personal AI fitness trainer to help them maintain discipline and rigor."
BCG
May 2025
The Problem
You tried ChatGPT, maybe got one interesting result, then went back to your normal workflow. Sound familiar?
You've bought or bookmarked AI courses. They sit unopened while real work demands your attention.
You're skeptical of the breathless AI coverage but worried you might be missing something real.
You don't have hours to figure out what works. You need someone to show you what's actually useful—for your work.
The Approach
Every session uses your real emails, reports, analysis, decisions. No hypotheticals. Immediate, practical value.
Like physical fitness, AI fluency requires regular practice. Weekly sessions build lasting habits.
Ask the questions you'd never ask in a meeting. Experiment freely. Make mistakes privately.
Programs
Foundation
CHF 2,800
6 sessions × 60 min
~6 weeks
For curious executives ready to explore what AI can actually do for them
Acceleration
CHF 5,400
12 sessions × 60 min
~3 months
For executives committed to building AI into their daily operating rhythm
Transformation
CHF 12,000
24 sessions + 2 onsite deep-dives
~6 months
For executives who want AI to become a genuine competitive advantage in how they think and work
All sessions virtual by default · Onsite available +CHF 100/session (Greater Geneva)
Completed a program? Continue with flexible options.
Your Trainer
Willem Redert
I'm not an AI evangelist or a tech founder. I'm a strategy consultant who discovered these tools by actually using them—every day, on real client work.
Running a consultancy forced me to experiment. Chat tools, research agents, image generation, automation. I've spent hundreds of hours figuring out what actually works versus what's just hype.
Now I help executives cut through the noise and find their own use cases. No jargon, no cheerleading—just practical application to your specific work.